Linea Fashion was originally established in Hampstead in 1991 by Moreno Ferraro and his brother Piero. Offering an often eclectic mix of ladies' and men's designer fashion styles from around the globe, Linea gave Hampstead it's first designer fashion boutique.
Our marketing budget was very modest in the early days, so many of our first clients learnt about Linea through word of mouth - we like to think we let the clothes do the advertising! Even though ecommerce websites didn't exist at the time, we soon started to attract many international and celebrity clients, including actors, musicians, models, fashion editors, footballers and other well-known personalities.
We believe our success and longevity is the result of a simple formula...
From the very beginning our approach to fashion has been driven by one overriding principle: "Fashion is art!" We have always prided ourselves on sourcing unique or hard to find pieces at the forefront of fashion trends.
Another important factor is our friendly down-to-earth service, coupled with professionalism and honesty. Unlike many boutiques, we are not all about the hard-sell - if a piece isn't right for a client we tell them. We want our clients to feel good about how they look and the only way to accomplish that is through honesty. We believe this is why many of our earliest customers still rely on Linea Fashion to provide them with the must-haves of the season to this day.
In 2003 we launched our first website. Since then we have significantly expanded our online presence. As of August 2011 we have revamped our website to make it easier to search and browse.
All too often, when companies such as ours expand, they lose sight of their original principles so we would like to make this promise to you:
We will always provide a professional, honest, and friendly service.
We will always listen to you and rectify any problems promptly
We will always respect your privacy and will never sell your personal data or shopping habits to anyone.
We hope you enjoy your shopping experience at Lineafashion.com and remember: whoever said "money can't buy happiness" doesn't know where to shop! ;)
- The Linea Fashion Team