Linea established itself in 1991 when many business were closing down due to the recession. Linea founders Moreno and his brother Piero set up a boutique in Hampstead, which was to become many people's second home.  By offering both mens and ladies designer wear from around the globe Linea had given Hampstead it's first designer boutique.
 
The secret to their success was service and honesty to their clients. People got to know about Linea through word of mouth and they started to attract international clients as well as many well-known footballers, actors, singers, models, fashion editors and, yes, IT girls. Many celebrities rely on Linea to provide them with the must haves of the season.  This gave Linea the reputation it deserved.
 
Linea's buying team is always at the cutting-edge.  It selects it's collection from only the best designers and the best of their collections.  Many clients that visited the shop would comment that in all the other shops there was nothing to buy but at Linea there was just enough to feed the appetite of the fashion hungry.
 
Linea's aim is to live up to its long established standard of excellence in fashion, and we now welcome you to our online store.  Please enjoy and remember whoever said "money can't buy happiness" doesn't know where to shop!